Ardú Media is a small business based in Wexford, Ireland. For this project I created a brand character with with fully custom typography. The logo-mark is the letter ‘A’ depicting an eye looking through a camera lens. This brand identity was created for a local client who was recently graduated from college and is setting up a small media business.
For this project I wanted to create a unique and contemporary character that the client can associate with and a visual identity that the clients customers can buy into and trust. The challenge faced during this project was to create a brand identity that is fun, retro and engaging.
Reduction, Alignment and Colour Values.
