Lúnasa is a concept branding project completed in semester two of 4th year design at SETU Waterford. Lúnasa is a concept Irish brand that promotes the production and sale of local organic food.
This branding project includes custom typography inspired by the work of Jarlaith Hayes’ font ‘Tuam’ and script styles from the Book of Kells. The logo mark is inspired by Irish Megalithic art at Newgrange County Meath. A set of custom illustrations were created for this brand identity that are cohesive to the brands character and master logo mark.
For the illustration aspect of this brand the focus was on portraying a message that didn’t need an explanation while also being cohesive to the brands visual language.
The illustrations function as symbols for the different categories of food that Lúnasa has to offer. The goal here was to create an identity for the brand that can be recognised through each of the illustrations. Even without the main logo mark in sight, these illustrations are memorable, distinctive, and cohesive to the Lúnasa visual brand character.
